Monthly decks take days
Screenshots from five platforms, pasted into slides, explained in a meeting, outdated a week later.
For marketing agencies with many clients
Every client's numbers. One login.
Agencies in Dubai and across the GCC report on leads for many clients, each with its own ad accounts, CRM and idea of a good lead. Zero Metrics gives every client a portfolio, and every client a live link instead of a monthly deck.
The problem
Reporting eats the account team.
The work that wins renewals is optimisation. The work that fills the week is copying numbers.
Clients judge you on CPL
The client sees cost per lead. You know their sales team never called half the leads. Neither of you can prove it.
Every client is set up differently
Different CRMs, currencies, naming habits and lead definitions make one standard report impossible.
What changes
Report on results clients trust.
Show cost per qualified lead from the client's own CRM, so the conversation moves from lead volume to lead quality.
- One portfolio per client, each with its own users, data feeds, currency and lead rules
- A super admin view across every portfolio
- View-only client portal links with goals, spend, leads and top campaigns
- Daily email summaries for each client's stakeholders
- An agency status board for campaigns, ad accounts and reporting setup
- One naming convention builder for the whole team
How it works
Onboard a client in one call.
Create the portfolio
Add the client, their currency and the people who should see it.
Connect their sources
Ad accounts plus their CRM or lead sheet, read-only. Set their naming rule and status mapping.
Share the portal
Send a view-only link and switch on daily summaries. The monthly deck becomes a short review call.
Built for you
Built for account teams.
Multi-portfolio workspaces
Each client is separate. You see them all.
Learn moreClient portal
A view-only link, no login needed.
Learn moreDaily email summaries
Clients hear from you every morning.
Learn moreAgency status board
Campaigns, ad accounts and reporting setup for every account.
Learn moreTeam and access
Choose which portfolios each person can see.
Learn moreNaming conventions
One rule, consistent across the team.
Learn moreGuides
Read next.
Reporting · 3 min read
Client reporting for marketing agencies: replace the monthly deck with a live portal
How Dubai and GCC marketing agencies can cut reporting time, show clients cost per qualified lead from their own CRM, and replace monthly slide decks with live client portals and daily summaries.
Read the guideTracking · 3 min readCampaign naming conventions: a simple template that fixes ad reporting
A practical campaign naming convention for Meta, Google, LinkedIn and TikTok ads. Copy the template, see real examples for real estate, clinics and agencies, and avoid the mistakes that break reporting.
Read the guideMeasurement · 3 min readMQL vs SQL: what they mean and how to define them for your sales team
The difference between a marketing-qualified lead (MQL) and a sales-qualified lead (SQL), with ready-to-use definitions for real estate, clinics and B2B teams, and how to measure cost per MQL and cost per SQL.
Read the guideFAQ
Questions, answered.
Can each client have a different CRM?
Yes. Each portfolio has its own data feeds, so one client can use HubSpot, another Zoho CRM and another a Google Sheet.
Do clients need a Zero Metrics login?
No. Client portals are view-only links. You can also invite client users into their own portfolio if they want to explore the data.
Can we report in different currencies?
Yes. Each portfolio has its own currency, so a Dubai client can report in AED and a Riyadh client in SAR.
How do we stop clients judging us only on CPL?
Show cost per qualified lead and cost per SQL from the client's own CRM statuses. When the client's sales team updates a lead, the report reflects it. Our guide to client reporting for agencies explains the approach.
Is pricing per client?
Pricing depends on how many portfolios, data sources and users you connect. You get a quote in the demo. See pricing.
Free data inspection
Is your CRM data telling the truth?
Most lead data looks fine until you trace it back to the ads. We'll inspect your ad accounts, CRM and tracking for free and show you what's being counted, what's missing, and what to fix first.
- How many CRM leads can be traced to the exact ad that brought them
- Whether ad platform lead counts match what reaches your CRM
- Campaign naming, UTM and click-ID capture on your forms
- CRM statuses, duplicates and missing contact details
- Whether Meta and Google receive your qualified-lead results
Get to zero.
Zero guesswork in your ad budget. Bring one live campaign to a 30-minute demo and leave knowing its real cost per qualified lead.
- Your campaign's cost per MQL and SQL
- Which ads to scale and which to cut
- A setup plan for your CRM and naming rules
30 minutesRead-only accessNo commitment