FAQ
Straight answers.
How Zero Metrics works, what it connects to, how leads are matched to ads, and how pricing is set. Anything else, ask us in the demo.
General
The basics.
What is Zero Metrics?
Zero Metrics is an ads and CRM analytics platform built in Dubai. It joins your ad accounts (Meta, Google, LinkedIn and TikTok) to your CRM or lead sheet, so every campaign, ad group and ad shows its real cost per lead, cost per qualified lead (MQL), cost per sales-qualified lead (SQL) and cost per deal.
Do I need to change my CRM?
No. Zero Metrics reads from HubSpot, Zoho CRM, Pipedrive or a Google Sheet you already use. Your team keeps working the way it does today.
How do leads get matched to the right ad?
Through your campaign naming rule. Zero Metrics reads the campaign, ad group and ad name stored on each lead and joins it to the spend for that ad. The naming conventions tool keeps new campaigns consistent.
Is my data safe?
Connections use read-only access. Zero Metrics never changes your ad accounts, your CRM or your campaigns.
How often does the data update?
Ad and lead data refresh every hour, and there is a manual sync button when you need the latest numbers right away.
How long does setup take?
Most teams connect their sources and set their naming rule on one call.
Who is Zero Metrics for?
Teams that sell on leads: real estate developers and brokerages, clinics, academies and service businesses, and marketing agencies that run ads for many clients.
What does it cost?
Pricing depends on how many portfolios, data sources and users you connect. You get a clear quote in the demo, based on your setup. See how pricing works.
Product
The product.
What is the difference between cost per lead and cost per qualified lead?
Cost per lead (CPL) divides ad spend by every form fill or enquiry. Cost per qualified lead (CPMQL) divides the same spend only by the leads your team marked as qualified in the CRM. A campaign with a low CPL can have a very high cost per qualified lead if most of its leads never pick up.
Which metrics does the pivot table show?
Leads, spend, CPL, MQL, cost per MQL, % MQL, SQL, cost per SQL, % SQL, conversions and cost per click, for every campaign, ad group and ad, with totals.
How does Find winners rank ads?
Each ad is scored on cost, lead quality and volume. You can rank by best overall, lowest cost per SQL or best MQL rate, and set a minimum number of leads so an ad with two lucky leads cannot top the list.
Can my clients or my CEO see the numbers?
Yes. Share a view-only client portal link, or send daily email summaries to stakeholders. Nobody needs a login to read them.
Does it work on mobile?
Yes. Zero Metrics is designed for iPhone first, with a bottom tab bar and tables you can swipe.
Integrations
Connections.
Which ad platforms does Zero Metrics connect to?
Meta Ads (Facebook and Instagram), Google Ads, LinkedIn Ads and TikTok Ads. Ad data can come in through a connector such as Supermetrics.
Which CRMs are supported?
HubSpot, Zoho CRM and Pipedrive, plus Google Sheets for teams that keep leads in a sheet. Other tools can connect through any REST API.
Does Zero Metrics write anything back to my accounts?
No. Every connection is read-only. Zero Metrics never changes your campaigns, ad accounts or CRM records.
How often does data sync?
Every hour, automatically. You can also run a manual sync at any time.
My tool is not listed. Can I still connect it?
Probably. If it can sync to a Google Sheet or exposes a REST API, it can feed Zero Metrics. Ask us in the demo.
Pricing
Pricing.
How much does Zero Metrics cost?
Pricing depends on three things: how many portfolios (brands, projects or clients) you run, how many data sources you connect, and how many people need access. You get a clear quote in the demo, based on your setup.
Why don't you list prices?
A single developer with one CRM and a 40-client agency need very different setups. We'd rather quote what you will actually use than list a plan you have to squeeze into.
Can I start with one portfolio and add more later?
Yes. Most teams start with one brand or one launch and add portfolios as they go.
Do I need to buy a new CRM?
No. Zero Metrics reads from HubSpot, Zoho CRM, Pipedrive or a Google Sheet you already use.
What happens in the demo?
Bring one live campaign. In 30 minutes we show you its cost per qualified lead, which ads to scale and which to cut, and a setup plan with a quote.
Free data inspection
Is your CRM data telling the truth?
Most lead data looks fine until you trace it back to the ads. We'll inspect your ad accounts, CRM and tracking for free and show you what's being counted, what's missing, and what to fix first.
- How many CRM leads can be traced to the exact ad that brought them
- Whether ad platform lead counts match what reaches your CRM
- Campaign naming, UTM and click-ID capture on your forms
- CRM statuses, duplicates and missing contact details
- Whether Meta and Google receive your qualified-lead results
Get to zero.
Zero guesswork in your ad budget. Bring one live campaign to a 30-minute demo and leave knowing its real cost per qualified lead.
- Your campaign's cost per MQL and SQL
- Which ads to scale and which to cut
- A setup plan for your CRM and naming rules