Ads analytics pivot
Campaign → ad group → ad, with leads, spend, CPL, MQL, CPMQL, SQL, CPSQL, conversions and CPC.
Product
Every number between the ad and the sale.
Zero Metrics reads your ad accounts and your CRM, joins every lead to the ad that brought it in, and shows the real cost of each stage: lead, qualified lead, sales lead and deal. One screen, refreshed every hour.
01 · Pivot table
Campaign, ad group, ad. One table.
Open any campaign to see which ad group, and which single ad, carried the result. LinkedIn, Google and Meta sit side by side in the same columns and the same currency.
- Leads, spend, CPL, CPC and conversions
- MQL, cost per MQL and % MQL from your CRM statuses
- SQL, cost per SQL and % SQL on every row
- Totals that reconcile with your ad accounts
02 · Find winners
The ad that pays, in one click.
Every ad is scored on cost, lead quality and volume, then ranked with the reason why. Set a minimum-leads rule so an ad with two lucky leads can't win.
- Rank by best overall, lowest cost per SQL or best MQL rate
- See the reason behind each rank
- Back winners and pause the rest with confidence
03 · Overview, AI brief and goals
Know where the month stands in ten seconds.
Spend, leads, cost per lead and sales-qualified leads at the top. An AI brief explains what changed and suggests the next three moves. Monthly goals pace your budget, lead target and target CPL.
- Channel mix and top campaigns
- AI brief in plain English
- Budget, lead and CPL pacing for the month
04 · CRM status mapping and lead quality
Your CRM decides what qualified means.
Tag each CRM status as MQL or SQL once. From then on, every lead's stage comes from your sales team's own updates, not from the ad platform. A data quality view flags missing phone numbers, duplicates and uncontactable leads by form and campaign.
Example status mapping
NewLead
Contacted · InterestedMQL
Viewing bookedSQL
Not answering · Wrong numberLead
Reservation · Deal wonDeal
05 · Naming conventions
One naming rule. Every lead finds its ad.
Define the parts of a campaign name once, such as vertical, market, project and format. The builder generates correct names for every new campaign, ad group and ad, ready to paste into Meta, Google, LinkedIn or TikTok.
Generated campaign name
RE_DXB_MarinaLaunch_Investors_LeadForm
Leads matched to an ad96%
Unmatched leads flagged for review4%
06 · UTM builder
Tracking links that stay clean.
Build, save and reuse UTM links with a live preview. Lowercase, consistent sources and mediums mean your website leads land in the CRM with the right campaign attached.
UTM preview
zerometrics.co/launch?utm_source=meta&utm_medium=paid_social&utm_campaign=re_dxb_marinalaunch&utm_content=static_offer
07 · Email and social
Email and organic social, next to paid.
Brevo automations and Instantly outbound show sent, delivered, opened, clicked and bounced. Organic social from Metricool shows followers, reach, impressions and engagement. All in the same app as your ads.
08 · Client portal and summaries
Share the numbers without a deck.
Send a view-only client portal link with goals, spend, leads and top campaigns. Stakeholders and CEOs get a daily email summary every morning. Nobody needs a login.
Daily summary · 08:00
Spend yesterdayAED 4,120
Leads63
Cost per SQL, month to dateAED 583
Best ad yesterdayStatic_Offer_Banner
09 · Workspaces and access
One login for every brand.
Each client, brand or project is its own portfolio with its own data feeds, currency and lead rules. A super admin sees all of them. Invite teammates and choose exactly which portfolios each person can see.
Everything inside
Built for the whole job, not just the report.
Eighteen tools across four jobs: see what works, fix your tracking, share results, and run many brands from one place.
Find winners
Rank ads by best overall, lowest cost per SQL or best MQL rate, with a minimum-leads rule so luck can't win.
AI brief
A plain-English summary of what changed this period, and the next three moves.
Leads and data quality
Contactable leads, missing fields and duplicates, by form, campaign and status.
Email analytics
Brevo automations and Instantly outbound: sent, delivered, opened, clicked and bounced.
Social organic
Followers, reach, impressions and engagement across channels, via Metricool.
Naming conventions
Build campaign names from one rule, then copy them into each ad platform.
UTM builder
Build, save and reuse tracking links. Every change updates the preview.
CRM status mapping
Tag each CRM status as MQL or SQL once. The pivot re-imports with it.
Goals and pacing
Monthly budget, lead goal and target CPL, with live pacing for the month.
Client portal
A view-only link with goals, spend, leads and top campaigns. No login needed.
Daily email summaries
Stakeholder and CEO summaries land in the inbox every morning.
Agency status board
Lead-gen campaigns, ad accounts and reporting setup for every account.
Multi-portfolio workspaces
Each client or brand gets its own data, feeds, currency and lead rules.
Team and access
Invite people and choose exactly which portfolios each person can see.
Hourly auto-sync
Ads and lead sheets refresh every hour, with a manual sync button too.
Works on your phone
Designed for iPhone first, with a bottom tab bar and swipe-friendly tables.
Command search
Jump to any page or portfolio with ⌘K.
Security
Read-only, by design.
- Read-only connections to ad accounts and CRMs. Zero Metrics never edits campaigns or records.
- Per-portfolio access, so each person sees only the brands they work on.
- Client portals are view-only links you can share or revoke.
FAQ
Questions, answered.
What is the difference between cost per lead and cost per qualified lead?
Cost per lead (CPL) divides ad spend by every form fill or enquiry. Cost per qualified lead (CPMQL) divides the same spend only by the leads your team marked as qualified in the CRM. A campaign with a low CPL can have a very high cost per qualified lead if most of its leads never pick up.
Which metrics does the pivot table show?
Leads, spend, CPL, MQL, cost per MQL, % MQL, SQL, cost per SQL, % SQL, conversions and cost per click, for every campaign, ad group and ad, with totals.
How does Find winners rank ads?
Each ad is scored on cost, lead quality and volume. You can rank by best overall, lowest cost per SQL or best MQL rate, and set a minimum number of leads so an ad with two lucky leads cannot top the list.
Can my clients or my CEO see the numbers?
Yes. Share a view-only client portal link, or send daily email summaries to stakeholders. Nobody needs a login to read them.
Does it work on mobile?
Yes. Zero Metrics is designed for iPhone first, with a bottom tab bar and tables you can swipe.
Free data inspection
Is your CRM data telling the truth?
Most lead data looks fine until you trace it back to the ads. We'll inspect your ad accounts, CRM and tracking for free and show you what's being counted, what's missing, and what to fix first.
- How many CRM leads can be traced to the exact ad that brought them
- Whether ad platform lead counts match what reaches your CRM
- Campaign naming, UTM and click-ID capture on your forms
- CRM statuses, duplicates and missing contact details
- Whether Meta and Google receive your qualified-lead results
Get to zero.
Zero guesswork in your ad budget. Bring one live campaign to a 30-minute demo and leave knowing its real cost per qualified lead.
- Your campaign's cost per MQL and SQL
- Which ads to scale and which to cut
- A setup plan for your CRM and naming rules
30 minutesRead-only accessNo commitment