Lead-to-ad matching
What share of CRM leads carry the campaign, ad set and ad they came from, and which ones arrive as "unknown".
Free data inspection
Is your lead data telling the truth?
Your ad dashboards say one thing. Your CRM says another. We'll inspect your ad accounts, CRM and tracking for free, and show you in plain numbers which leads can be traced to the ad that brought them, what's missing, and what to fix first.
What we check
Eight checks. One honest scorecard.
Each one decides whether your reports can be trusted. Most teams pass some and fail others without knowing it.
Platform vs CRM counts
Whether the leads Meta and Google report actually reach your CRM, and where they drop off on the way.
Campaign naming
Whether names follow one pattern across platforms, so results can be grouped by project, branch or audience.
UTMs and click IDs
Whether website forms save UTM parameters and the Google click ID, including on landing pages and WhatsApp buttons.
CRM statuses and stages
Whether your statuses clearly separate qualified leads, sales opportunities and deals, and whether the team keeps them updated.
Duplicates and data quality
Duplicate leads, missing phone numbers, wrong numbers and fields that never get filled.
Feedback to ad platforms
Whether Meta and Google are told which leads became qualified, so their algorithms optimise for buyers instead of form fills.
Reporting
Whether anyone can see cost per qualified lead and cost per deal by ad today, and how long that report takes to build.
What you get
Clear findings, not a sales deck.
- A scorecard with each check rated good, needs work or broken
- The share of your leads that can be traced back to the ad that brought them
- Where leads drop off between the ad platform and your CRM
- The three fixes that will make the biggest difference first
- Yours to keep, whether or not you use Zero Metrics
How it works
Three steps. No changes to your accounts.
Send the request
Fill in the short form. We'll contact you to book a time.
Show us the setup
Give read-only access or share your screen. We look at your ad accounts, CRM and website forms together.
Get the scorecard
On a 30-minute call we walk through each check and the fixes, in plain language.
FAQ
Questions, answered.
Is the data inspection really free?
Yes. There is no cost and no obligation to buy Zero Metrics afterwards. You keep the findings either way.
What do you need access to?
Read-only access to your ad accounts and your CRM or lead sheet, or a screen-share where your team shows us the setup. We never change campaigns, budgets or CRM records.
Which tools can you inspect?
Meta, Google, LinkedIn and TikTok ad accounts, CRMs such as HubSpot, Zoho CRM and Pipedrive, Google Sheets lead lists, website forms and WhatsApp lead flows.
What do I get at the end?
A short scorecard of what is working and what is not, the share of your leads that can be traced back to the ad that brought them, and the three fixes that will make the biggest difference first.
Do I need to be a Zero Metrics customer?
No. Many teams fix the issues themselves. If you want the numbers joined and reported automatically afterwards, we can show you how Zero Metrics does it.
Who should join the call?
Someone who runs your ads and someone who knows how leads are handled in the CRM. Often that is the marketing manager and a sales or call-centre lead.
Get to zero.
Zero guesswork in your ad budget. Bring one live campaign to a 30-minute demo and leave knowing its real cost per qualified lead.
- Your campaign's cost per MQL and SQL
- Which ads to scale and which to cut
- A setup plan for your CRM and naming rules
30 minutesRead-only accessNo commitment