One number per stage
Cost per lead, per qualified lead, per sales lead and per deal. Each one honest, each one traceable to the ad.
About Zero Metrics
Everyone runs ads. Few see what they buy.
Zero Metrics is an ads and CRM analytics platform built in Dubai by a team that runs marketing for real estate, service and consumer brands every day.
Why we built it
Money leaks between the ad and the sale.
Every business we worked with had the same problem. The ad platforms reported clicks and leads. The CRM knew who qualified and who bought. In between sat a spreadsheet someone updated on Monday, and by Wednesday it was out of date.
So budgets followed the cheapest cost per lead, even when those leads never picked up the phone. Good ads were paused. Bad ones kept spending. Nobody was being careless; they simply could not see the numbers that mattered.
We built Zero Metrics to close that gap: join every lead to the ad that brought it in, let the sales team's own CRM statuses decide what "qualified" means, and show the real cost of each stage in one screen that updates every hour.
What we believe
Three rules we build by.
Read-only, always
We never touch your campaigns, budgets or CRM records. You stay in control of your accounts.
No new CRM
Teams keep the tools they already use. Zero Metrics reads from them and does the joining.
The name
Get to zero.
Zero guesswork in your ad budget. Zero hours copying numbers between tools. Zero arguments between marketing and sales about whose numbers are right.
We are based in Dubai and work with teams across the UAE and the wider GCC. Book a demo or email support@zerometrics.co.
Free data inspection
Is your CRM data telling the truth?
Most lead data looks fine until you trace it back to the ads. We'll inspect your ad accounts, CRM and tracking for free and show you what's being counted, what's missing, and what to fix first.
- How many CRM leads can be traced to the exact ad that brought them
- Whether ad platform lead counts match what reaches your CRM
- Campaign naming, UTM and click-ID capture on your forms
- CRM statuses, duplicates and missing contact details
- Whether Meta and Google receive your qualified-lead results
Get to zero.
Zero guesswork in your ad budget. Bring one live campaign to a 30-minute demo and leave knowing its real cost per qualified lead.
- Your campaign's cost per MQL and SQL
- Which ads to scale and which to cut
- A setup plan for your CRM and naming rules
30 minutesRead-only accessNo commitment